Effective Sales Skills

Just giving products/services to customers is an old sales method- modern sales method means caring customers  so that they are willing to use products and service naturally. Traditional sales is simply a career that requests skills-Professional sales nowadays must be “an artist in grace”. The previous selling method just concentrates on sales- the selling method now is aimed at increasing sales along with customer satisfaction. Successful entrepreneurs give 9 following tips for professional sellers: Selling benefit rather than selling trait-Looking for potential customers- Making differences- Direct approach-Create strong relationship-Probe-Speaking less and listen more-Professional after-sales service- No “palavering”.

Effective sales and customer care skills of PTI Business School helps entrepreneurs identify themselves as reliable partners with every customer, no matter how hard they are to please. Trainees learn not only how to use sales and customer care skills, but also advices on how to practice professional selling skills through realistic situations from experts. Finally, a close professional process of sales and customer care will help our customers stay in business for long time.

Đối tượng tham gia

  • Leadership of the enterprises and the departments of commerce, marketing, sales, customer care and individuals who have demand.
  • Management level,Head/Deputy head of departments of commerce, direct Marketing or direct sellers.
  • Sales staff at agents, showrooms, stores.
  • Individuals who are eager to become salespeople with professional sales skills.

Mục tiêu chương trình :

After the course, you can :

  • Improve communication and sales persuasive sales presentation skills;
  • Improve skills on dealing with customer feedbacks;
  • Equip yourself with creative instruction, tools and techniques that may help you get out of a deadlock, find a way, and successful sales finally.

Section

Details

Part 1:

Knowledge on market and sales

  • Criteria on qualifications, skills and knowledge;
  • Professional knowledge on the industry of product;
  • Knowledge on market and competitors ;
  • Knowledge of the distribution system ;
  • Knowledge on site management, sales routes, marketing and sales indicators such as coverage, display, opening and customer care.

Part 2:

Skills on approaching and analysing customer psychology to have suitable action and approach.

  • Direct approach: Prepare before approaching, important factors that make you  more confident and have good influence on the sales and negotiation;
  • Professional behavior, the first 30 seconds make an impression;
  • Verbal and non-verbal communication skills when approaching;
  • Posture when communicating with customers, how to shake hands, give business cards ...;
  • Create good relationships with customers right in the business communication.

Part 3:

Skills and procedures in sales

  • Make a plan and prepare for sales.
  • Skills on studying the needs and market information of the opponents.
  • Presentation skills in FFB (Features, Function, Benefits) of product.
  • Negotiate and deal with objections.
  • Skills on finishing order.

Part 4:

Standard sales procedure

  • Investigating skills.

-  Segmentation, targeting and product positioning.

-  Use tools of  Sale Mix.

-  Case Study.

-  Set up perfect procedure.

Part 5:

Customer care skills

  • Understand customers, both internal and external customers.
  • Caring and serving demand.
  • The importance of well caring and serving.
  • Solving internal competition issues, concentrate on external customers competition.
  • Follow and support customers.
  • Building relationships of trust.
Khóa học THỜI LƯỢNG NGÀY KHAI GIẢNG NGÀY/THỨ Thời gian Địa điểm học
NGUYEN QUOC CUONG
Expert - Lecturer
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