CCO - Professional Chief Customer Officer

What is the final product of an enterprise? According to Peter Drucker - "father" of modern business administration: “The final product of an enterprise is "customer”, in other words, if an enterprise cannot "produce" customer then that enterprise cannot survive”. And one of the most important figures in the process of producing “customer” of the enterprise is "Chief Commercial Officer”. The job of a CCO is to manage and operate every works and all the process related to the customer and the company’s sales operation in accordance with the company’s sales strategy and the direct instruction from the CEO. With deep awareness of the changes in Marketing and sales administration all over the world, and the business context of Vietnam, the experts of PTI have researched, design and compile the training program "Professional Chief Commercial Officer" (in short: "CCO” program).

CCO is in charge of managing and coordinating all the tasks related to customers and product consumption of company in coordination with business strategy and direct instruction from CEO.

With in-depth awareness on the changes in Marketing and Sales Management across the world, along with business situation in Vietnam, PTI experts have studied and designed training program “Professional Chief Customer Officer” (acronym “CCO”).

Đối tượng tham gia

• Who wish to become CCO in the future
• Who in charge of sales  department in enterprises
• CCOs of enterprises
• Leaders of enterprises (the Board, Consulting Board, General Managers, Managers)

Mục tiêu chương trình :

After completing this program, trainees can:

• Improve the leadership capability and manage the marketing & sales team in a more efficient way to achieve the goal of business strategy of the Sales Department and of the entire enterprise.
• Grasp the mind set and the core knowledge that a CCO needs, such as: how to build and deploy business strategies, execute marketing activities, sales administration, build distribution system, manage post-sales and customer-care activities and manage trade support activities;
• Understand the new trends in the Marketing field of the world: brand building doesn’t mean polishing your product’s name, deploy traditional operations that are costly and crowded but "brand is the result of what the enterprise has done, is doing and will do, and at the same time, broadcast them to society well”;
• Understand the new trends in the sales administration of the world;
• Understand the changes of role and position of a Chief Commercial Officer nowadays.