Riding the waves of culture

Tựa sách : Riding the waves of culture
Tác giả : Chrles Hampden Turner , Fons Trompenaars
Ngôn ngữ : Vietnamese
Lĩnh vực :
Năm xuất bản : 2009
Số trang : 414
Giá sách :
Sách có bán tại : Training programs in Ha Noi

Updated with the newest research and analysis, Riding the waves of culture has become the most useful handbook for you to success in a new global business environment.

What have you prepared to step into the unprecedented diverse global business world today? While the all-purpose, rigid management method was successfully applied during the past 50 years, a product assembled in the US today often include components manufactured in many other countries, as a result of combined effort and intelligent various workers, specialists of various qualifications, skills, backgrounds and religions. Successful managers must adapt with every culture, go beyond their own small management circle, and together form an operating system with perfect function.

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today’s global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture.

Riding the waves of culture has:

– Dispelled the idea that there is “only one best way” to manage and organize.

– Give readers a better understanding of their own culture and the cultural differences in general, by learning how to recognize and deal with these things in business.

– Provide a few cultural awareness in case of awkward situations between “global” and “local” that international organizations are facing.

Updated with the newest research and analysis, Riding the waves of culture has become a useful handbook for you to success in a new global business environment.

Content:

+ The meaning of culture.

+ Relations and laws.

+ Group and individual.

+ Ethnic culture and corporate culture.

+ Cultural awkward situations .

+ Function, ethnicity, gender.