Tựa sách : Groundswell
Tác giả : Charlene Li , Josh Bernoff
Ngôn ngữ : Vietnamese
Lĩnh vực :
Năm xuất bản : 2010
Số trang : 04
Giá sách : 89.000
Sách có bán tại :
Right now, customers are discussing about your products on blogs, “remaking” the advertising video clips and post them on YouTube, or redefining you on Wikipedia or creating group for discussing about you on Facebook. All are elements of a social phenomenon – a groundswell changing the world. However, most companies consider this a concern.
In Groundswell, two leading analysts of Forrester will show you how to control customers’ pushes in the direction most beneficial for you. With 25 typical researches all over the world, from the medical field to consumer goods or enterprise services, Li and Bernoff showed how leading companies are grasping the situation, increasing sales, reducing cost and boosting energy for their customers.
You cannot ignore this trend. Read Groundswell and learn to surf. You will not regret it.